This led me to think about their business model and how smart it is to have a ‘signature’ product, one offer that is extremely appealing and easy to say yes to. One product that you promote more than anything else.
You’ve probably heard that if you give people too many choices they get overwhelmed and then they choose nothing.
Business Inspiration from a Cafe in Spain
Posted by stephanieward under MarketingFrom http://www.fireflycoaching.com 4288 days ago
Made Hot by: crystalx72 on August 5, 2012 4:39 am
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Comments
4284 days ago
I like your take on the signature service. I agree, all business owners should have a signature service so that they can focus and expand on.
It's a lovely, real tangible example that you gave.
Take care,
Denise
4254 days ago
4288 days ago
4254 days ago