Building trust through your logo
From http://www.brandweek.com 1912 days ago
Made Hot by: on March 2, 2008 3:25 am
That last bit is more important than it might seem. We're talking about a high-stakes game that's over in an instant. For first-time visitors to a new Web site, the logo either communicates trust or the visitor leaves. (Don't just take my word on this; recent research from Google AdWords found that the decision of whether to stay or leave a site takes place in under eight seconds.)
Which means your logo had better say what it has to say quickly—and according to my research, the one thing it needs to say more than anything else is this: Credibility.
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“You're very welcome, Thu. We love all our members. You make the BizSugar...”
“Bashir,
Guest blogging is definitely a valuable strategy when building...”
“Hi Heather,
Agreed with the community part. In fact, ideas and feedback go...”
“Hi Shane,
This is such a complete and detailed tutorial. Thanks so much....”
“Hi Thu,
Growing your idea interactively through a community is the key....”
Valentine Belonwu
Valentine Belonwu is the Founder of JustRetweet.com, a tweet submission site that enables any small business owner, entrepreneur or blogger to have Twitter users share …









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