BizSugar.com › Marketing › Brick and Mortars Looking To Mobile to Drive In-store Sales

Most retailers think purely online sales when considering mobile shoppers, but statistics show that brick and mortars should be looking to mobile to drive in-store sales as well.

Retailers must consider the entire purchase cycle when determining the role that mobile plays in their total store sales. Savvy retailers are finding ways to connect and retain shoppers on mobile devices making it more likely that they will convert in-store.