BizSugar.com › Marketing › Brands Are Created By Visionaries, Destroyed By Caretakers. What Are You?

Brands are created by visionaries, but throttled slowly into decline and death by caretakers. This may state the obvious, but often in the day-to-day management of brands (especially in large corporations) it is easy to forget that someone one day created the brand. A deep and clear understanding of that person’s vision, and what they intended to create and build is important. All to often brands that fade forget this, and instead they start chasing and following others, versus carving out and owning the original vision