Branding is a journey

Branding is a journey Avatar Posted by Martina Iring under Marketing
From http://martinairing.com 1216 days ago
Made Hot by: PMVirtual on June 30, 2014 3:02 pm
I've shared my thoughts on branding (it's a process, an evolution and it's OK to change!) as well as recommended a really great resource to help you out if you're struggling with branding.





Comments


Written by lyceum
1195 days ago

Martina: Great to hear! Do you have some other examples of branding journeys?



Written by lyceum
1207 days ago

Martina: Thanks for the example. I definitively will check out Natalie Sisson's brand, Suitcase Entrepreneur. My long-range goal is to become a digital nomad, living a globetrotter lifestyle. Talk to you soon again!

All the Best,

Martin



Written by Martina Iring
1200 days ago

Awesome Martin! You'll love her site then :)



Written by lyceum
1208 days ago

Martina: Thanks for pointing out that branding is an evolving process and not a tattoo that will be the same all the time. Do you have some examples of small business brands that have done the journey?



Written by Martina Iring
1207 days ago

Hi Martin,

One brand evolution that I found really inspiring and interesting to watch was Natalie Sisson’s. She transitioned from her WomanzWorld brand into her Suitcase Entrepreneur brand when she determined her true passion was supporting entrepreneurs wanting to live a location independent lifestyle. A pretty big change, but she rocked it!



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Dave Brock: Small is the New Big

The impact of small businesses can be huge, and no one understands this better than Dave Brock. Brock, … More
Editor's Picks


Post your small business video to BizSugar today!
Share your small business tips with the community!
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?