The theory that even the poorest markets in the world can be revenue generating for companies if they tailored their product and packaging to these markets is considered the “bottom of the pyramid” concept.
Bottom of the Pyramid Concept In India
Posted by ShashiBellamkonda under MarketingFrom http://smallbiztrends.com 4301 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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