BizSugar.com › Marketing › Boosting Sales with an Effective Loyalty Program

Think about it. You advertise an irresistible special deal at a bargain price. You gain many customers. But then you discover that many of those who cash in on the deal never become repeat customers — until you advertise another special offer. Perhaps it’s time to consider diverting those advertising dollars to a loyalty program that keeps your customers returning again and again. Chances are it will pay off in the long run. Indeed, researchers say that it costs six to seven times more to gain a new customer than to keep an existing one.