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Major League Baseball manager Tommy Lasorda said, “No matter how good you are, you're going to lose one-third of your games. No matter how bad you are, you're going to win one-third of your games. It's the other third that makes the difference.”

Selling your freelance services is just like baseball. About a third of the time, no matter what, you are going to win that new client. A third of the time, no matter how good you are, you’re not going to get the client. But … it’s what you do with that other third that will give you consistent business and a higher income.