BizSugar.com › Marketing › Billion Dollar Fitness Mogul Shares 10 Tips for Building a Brand Around a Mission

Does your business have a mission, which goes above and beyond making money and profit? The savviest of companies use their mission to build their brand. They never falter in their unwavering commitment to develop their brand around their unique mission.
One highly reputable business magnate who has successfully built a brand around a mission, is Carl Daikeler, CEO and co-founder of Beachbody.
Daikeler and his co-founder Jon Congdon created Beachbody is 1998. Congdon is now President and Chief Marketing Officer of Beachbody and helps drive the company’s mission to help people achieve their goals and enjoy a healthy, fulfilling life.
The California-based company has gone on to be a leading resource of home fitness and nutrition tools, providing top weight-loss solutions, such as P9OX, Insanity and 21 Day Fix.