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Whenever I use social media tools, I find myself communicating in two languages: English and Tagalog. I use the former to talk to international contacts, and the latter for local contacts. It's not a strict rule, since I prefer to use English, but there are some cases where sending updates in Tagalog is preferable or unavoidable.

For bilingual web workers, social networking can be a juggling act. How can we interact in one language without alienating part of our audience?



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Written by ShawnHessinger
958 days ago

My company does professional blogging and social media (in English only at this point since we don't yet have the staff for effective bilingual services) but it's definitely something to think about. Really I think it's less of an issue of alienating parts of your audience than a question of targeting your message. One of our big issues is that, while we could hire additional bloggers to serve clients in other languages, we would need to pick an audience to market to first and spend money on the talent needed to reach them before we could even hope to get clients in those markets.
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