BizSugar.com › Marketing › Benefits of Video Marketing For Small Business...Help Establish Yourself As Your Industry Expert

Why use video marketing for your business? To establish you as your industry expert. What do people do when they have a question? They search the Internet. What is the #1 site to look for "how to" tips? Youtube! What if you made a series of videos about your niche? Consider this scenario. Jane wants to remodel her kitchen. Meet Tom. He is a capable and smart contractor. Not only does he know his "stuff", he has created videos of his work and tips about remodeling a kitchen. What do you think Jane found when she did a web search? She found Tom's videos. Who do you think Jane hired? The expert whose videos she saw...Tom.