The current economic environment makes marketing professionals' ability to produce desired results—as efficiently as possible—top-of-mind. Knowing what to improve and by how much is vital to establishing realistic performance targets and metrics.
This two-part article discusses how to use benchmarking to assess your organization's performance and to understand what changes to make.
Benchmarking: A Best-Practice for Improving Marketing Performance (Part 2)
Posted by
luckycharmer under Marketing
From http://www.marketingprofs.com 1177 days ago
Made Hot by: on March 5, 2009 5:49 pm
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“Timo - nice use of process review procedures to tighten up the blog...”
“Alexis - excellent advice. As one just starting on...”
“Marsha these are great tips and your insight into the why of doing so is...”
“A good post, particularly the 3 steps. Would like to have seen more on # 2...”
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