It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing.
Behavioral Economics for Entrepreneurs
Posted by
ZaneSafrit under Marketing
From http://www.smallbiztrends.com 1778 days ago
Made Hot by: lyceum on July 7, 2008 11:11 pm
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