Something most B2B companies are familiar with is call guides and scripts for inside sales qualifying calls or marketing outreach. Every time I receive a call like that or read a client's call guide, I'm a bit taken aback.
B2B Needs Personality to Go Social
From http://marketinginteractions.typepad.com 1261 days ago
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“Timo - nice use of process review procedures to tighten up the blog...”
“Alexis - excellent advice. As one just starting on...”
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