Averting Disaster – Do Your Research (Part 1) | Small business news; tips; networking

Averting Disaster – Do Your Research (Part 1) - http://blog.corporationcentre.ca

Posted by corpcentre under Marketing
From http://blog.corporationcentre.ca 3665 days ago
Made Hot by: BizWise on April 14, 2014 5:50 am

I was recently privy to one of the worst branding disasters I’ve ever encountered. The effect on the team launching the product was near catastrophic and hindsight proved just how avoidable it all was. There are a few simple rules to a product launch and I’m hoping that my recent experience can shed a light on how to avoid this problem in the future. The following story is true. Certain names and details have been altered to protect the privacy and integrity of those involved.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by lyceum
3662 days ago

As a tea enthusiast, an aspiring author (on a book on tea) and an amateur tea blender & taster, I look forward to read part two of the story with the "Tea Council" company and how they manage to rebrand themselves and come out with a real product. The concept "tea council" you have in several hours, I think, e.g., Sri Lanka...

- 0 +