BizSugar.com › Marketing › Attention, attention, my kingdom for attention.

"Unlike the ironic sentiment often expressed when quoting (or, as in this case, vitiating) Shakespeare's Richard III, I am not suggesting that attention is unimportant. I am, however, suggesting that businesses obsession with attention is misplaced, at best. And the fact that major industries have evolved to feed this obsession, simply adds to the problem.

This past week, during my speaking engagements in the beautiful state of Hawaii, I was queried by more than a few media executives and entrepreneurs about efficiently gaining marketplace attention. It is finally becoming obvious (to some) that the increasing cost of attention in a brand and information saturated marketplace can be a business model killer."

This is really a good read!