BizSugar.com › Marketing › Are you missing out on Account Based Marketing (ABM)?

“92% of B2B brands focusing on ABM say it is either
‘extremely’ or ‘very’ important to their marketing efforts.”

Typical B2B marketing is spray and pray compared to Account Based Marketing.

Instead of a large net flung aimlessly over the entire sea, ABM is like launching a laser-targeted harpoon to catch the prize fish.

This article explains exactly how to deploy an effective ABM campaign...