Are The majority Of Your Customers New Or Repeat? | M4B Marketing | Small business news; tips; networking

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 281 days ago
Made Hot by: gmastersj on August 17, 2012 5:03 pm

Knowing how many of your customers are new or repeat can be quite revealing. This is because it can highlight problems and opportunities to grow your business profitably. It also can give you insight into how your marketing strategy and tactics are performing and the time and money implications.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by HeatherStone
281 days ago

Hi, Susan. I think it kind of depends on the product or service. For example, if you sell an information product, say an important how-to, you aren't likely to have repeat customers for that same product again and again. On the other hand, if you have a set of related products, you may want to customers who have already bought one of your products and may be interested in purchase of others. Otherwise you may miss out on potential customers you have already bought from you and may want to buy again.

- 0 +

Written by HeatherStone
278 days ago

Totally agree with you that having multiple products that you can marketing to existing customers is definitely the way to go if possible, Susan. If you have a one-off product, developing other related products for your existing customer base should be that much easier.

- 0 +

Written by m4bmarketing
278 days ago

Hi Heather,

You are right about it depends on the type of product or service. Your point about related products is a good one to gain repeat business. The problem some businesses face is when they only offer one offs which means they are always looking for new customers which is expensive and time consuming.

Susan

- 0 +

Contributors of the Week

Latest Comments

Gary Bembridge

Marketing Consultant, Blogger and Podcaster with 30 years global marketing experience, managing and building brands for companies like Unilever and Johnson & Johnson. …