Apple's announcement of a $199 iPhone that supports critical enterprise features like Microsoft Exchange indicates a windshift away from Apple's traditional market skimming price strategy towards a market penetration price strategy.
Apple to Focus on Market Penetration instead of Market Skimming with 3G iPhone | Marketing Ninja
Posted by
Aaronontheweb under Marketing
From http://www.marketing-ninja.com 1339 days ago
Made Hot by: on June 14, 2008 1:23 pm
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