Consumer attitudes toward spam continue to shift dramatically, which demands an equal shift in email marketing strategies. To understand consumers’ current definition of spam and why they end email relationships with brands, Litmus and Fluent surveyed more than 1,300 American adults, using Fluent’s ad serving technology.
Adapting to Consumers’ New Definition of Spam [eBook]
Posted by litmusapp under MarketingFrom https://litmus.com 2730 days ago
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