It is simple mistake. Yet it can affect the results you are seeking without you even realising it. The mistake is not having your marketing plan reviewed to see if it will achieve the sales and marketing objectives. Here are 2 ways to get the most from a review.

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Comments


Written by BizRock
692 days ago

If you always want to go forward, you have to avoid mistakes before you made any! :)

Thank you for sharing!



Written by BizRock
692 days ago

Yes, I think so Susan. At the end 90% of us will learn lessons only on our own mistakes.

Goran



Written by m4bmarketing
692 days ago

Ideally yes, although it can be hard to to do, don't you think Goran?

Thanks for commenting.

Susan



Written by Dave Hubbard
693 days ago

Too often a marketing plan ends up on someone’s shelf gathering dust. Make it a living document that can help you continually improve your strategies and tactics. Establish quantifiable and measurable quarterly success criteria for your plan (e.g. number of new customers). Once every quarter, objectively review the performance of your marketing plan against these goals. Figure out what is working and what isn’t, adjust your plan (and maybe your expectations), and measure your progress the next quarter.



Written by m4bmarketing
693 days ago

Agree about a living document and the advice you have given. Thanks.

Susan



Written by bigmoneyweb
693 days ago

This is a brilliant article. Very handy. We all make mistakes but some of them can be fatal to your business if you’re not careful. So avoiding mistakes like this helps to save our business. Thanks for sharing.



Written by m4bmarketing
693 days ago

Thanks Valentine and it sometimes the simple mistakes that can cause a lot of damage.

Susan



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