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Most sales reps are trained to ask for referrals when they make the first sale to a customer, typically with a question like: “Do you know anyone else who can use our products or services?” The logic behind asking for a referral at the point of sale is the belief that once the customer has said “yes” to the sale, they’re completely convinced of the value of what they’ve bought and therefore will want their friends and colleagues to be similarly convinced.
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