By forcing me to contact the company in order to get more information about the product, the company is creating a new touchpoint in their marketing process. Great; so now the company can contact all of their leads, people who figure that the additional information regarding the product line is worth the time taken to contact the firm.
The problem is that there is overwhelming evidence against it.
What's the Point of Having Content About Your Product If You Don't Let People Read It?
Posted by JohnH under MarketingFrom http://www.marketing-ninja.com 5826 days ago
Made Hot by: on May 6, 2008 2:45 am
Who Voted for this Story
Subscribe
“Javelyn: Thanks for sharing these ideas. I see the potential for a...”
“Adam: Thanks for your response and input on how to do posts reels on...”
“Yeah, that's a difficult one to solve.
There are a few things you can do,...”
“Mike: Attention grabbing headline! I will bookmark your post and read...”
“The hard thing with the timing, is if you have an international audience...”
Comments