BizSugar.com › Marketing › The Deviant Approach to Creativity

Take a look around your office—what do you see? The traditional mix of memorabilia, photos from company golf tournaments? But you probably don't have a poster of the Sex Pistols above your desk. And Amantha Imber of Inventium says its deviant imagery, or something of similar shock value, might be just what you need for optimum brainstorming.