Marketers often entice customers to buy a product by offering a free gift with the purchase. They might, for example, offer a free half gallon of milk with the purchase of Oreos or a pair of tickets to Disneyland with the purchase of an airline ticket. Research at the University of California, Berkeley, however, suggests this approach may not be such a winning proposition.
Partner your free offers with care
Posted by Becky under MarketingFrom http://www.marketingprofs.com 5902 days ago
Made Hot by: on March 12, 2008 9:38 pm
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