The great irony of marketing automation is that it is often pitched as a way to simplify the exploding marketing universe, when in fact, it actually introduces a whole new layer of complexity itself. Chaos theory, anyone?
Marketing automation and Jurassic Park
Posted by chiefmartec under MarketingFrom http://www.chiefmartec.com 5474 days ago
Made Hot by: on May 6, 2009 4:05 pm
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