Right now, maybe more than ever, your content marketing efforts deserve a little measurement. Amidst budget cuts and strapped resources, elements of a marketing communication plan that lack at least some metrics linking back to effectiveness tend to be early casualties. “Nice to have” is often “first to go.”
Keeping Score - Measuring the Effectiveness of Content
Posted by mona19 under MarketingFrom http://blog.junta42.com 5500 days ago
Made Hot by: on April 13, 2009 3:09 pm
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