Our value propositions need to be communicated with a clearer, simpler, message than that used with seat belts.
Is Your Value Proposition Better Than a Seat Belt's?
Posted by ZaneSafrit under MarketingFrom http://blog.stevebarsh.com 5770 days ago
Made Hot by: on July 25, 2008 7:19 pm
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“In the ever-evolving landscape of Search Engine Optimization (SEO),...”
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
Comments
5770 days ago
5770 days ago
"Your products, everywhere."
As soon as your Value Proposition includes "...because" you're blowing it. "Wear your seat belts because..."...nope.
G.