When we talk about marketing on the web, we're talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market's interests/needs.
It's not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand with a vision, one that integrates with and enhances each customer's individual life goals. Buyer desires are transient and they can change but ideals do not shift as easily.
Ideals and Promises: Selling an Achievable Dream to Your Target Market
Posted by JohnH under MarketingFrom http://www.doshdosh.com 5878 days ago
Made Hot by: marthyvp on April 1, 2008 6:40 pm
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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