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As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a priority to obtain it and provide it to prospects.
Here are two ideas for generating testimonials that I have found to be effective. View full story...
Here are two ideas for generating testimonials that I have found to be effective. View full story...
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Comments
Good idea, but I'm not sure how comfortable I feel about telling my client she's being taped.