BizSugar.com › Marketing › How To Get Great Testimonials

As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a priority to obtain it and provide it to prospects.

Here are two ideas for generating testimonials that I have found to be effective.