Now that we're in the new era of consumer control, it's a good time to rekindle discussion of the role of emotion in marketing. Dan Hill, president of Sensory Logic, a Minneapolis-based research consultancy specializing in sensory-emotive strategies, just published a new book, "Emotionomics: Winning Hearts and Minds."
Feelings matter, Hill insists. More important, what people say doesn't always align with how they feel or what they ultimately do. He calls this the "say/feel gap." Marketers, therefore, need new models for accurately metering emotions. Hill argues that "making a sensory-emotional connection through superior creativity and empathy becomes the key to winning over the audiences on which profitability extends."
Facial coding, or measuring consumers based on the visible emotions they express, is one important measurement building block.
Emotionomics, Anyone?
Posted by Becky under MarketingFrom http://www.clickz.com 6019 days ago
Made Hot by: on November 21, 2007 1:08 am
Who Voted for this Story
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments