- 10
- vote
From the page: "I came across a table in which direct marketers ranked which tactics generated the strongest ROI for customer acquisition. 34% of the respondents said direct mail gave them the strongest ROI. In comparison, only 8% picked search engine marketing -- and only 6% chose advertising on web sites."
View full story...
Related Forum Posts
What is
bizSugar?
bizSugar is a social news site for small businesses and mid-sized companies. Business owners, managers and entrepreneurs can now discover, share and vote for the best business tips, trends, news and strategies on the Web. If you find a business story, tip or video that you like, give 'em a little sugar!
Comments
I think the reason for this may be that we're comparing poorly run PPC campaigns with highly targeting direct marketing campaigns. Why? Marketers need to build up the leads, so they expand keywords and bid up PPC prices -- utimately ending up with a lot of wasted clicks from the wrond audience. They end up with higher total clicks, but lower ROI and conversion. On the other hand, no direct markter would expand their list to include people outside their target market.