When it comes to customers and sales leads, marketing and sales often have very different perspectives on what data is valuable. The solution is a concept called "closed loop marketing." In this system, data can easily be exchanged between sales and marketing, and customers can be tracked through the suspect-to-sale continuum. With the right technology in place there is a free flow of information that reveals who the customers are and how they like to be sold.
Closed Loop Marketing: Making a Match Between Sales and Marketing
Posted by JohnH under MarketingFrom http://www.managesmarter.com 6068 days ago
Made Hot by: on October 17, 2007 10:09 pm
Who Voted for this Story
Subscribe
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
Comments
6029 days ago