BizSugar.com › Marketing › Building Your Brand With Search: A Three Part Strategy

If you're like most marketers, you spend a lot of time and resources creating and promoting your brand through offline channels such as television, radio, and newspapers. Clearly, it's something worth protecting. But what if you could improve your branding investment and make it even more worthwhile, reinforcing your offline branding efforts through search? Many search marketers doubt whether search can play a role in reinforcing brand perceptions.