The current economic environment makes marketing professionals' ability to produce desired results—as efficiently as possible—top-of-mind. Knowing what to improve and by how much is vital to establishing realistic performance targets and metrics.
This two-part article discusses how to use benchmarking to assess your organization's performance and to understand what changes to make.
Benchmarking: A Best-Practice for Improving Marketing Performance (Part 2)
Posted by luckycharmer under MarketingFrom http://www.marketingprofs.com 5533 days ago
Made Hot by: on March 5, 2009 10:49 pm
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