Your e-mail marketing may not be spam. (Hopefully it's not.) But, in the end, any e-mail your prospects don't want to receive, even if they originally signed up to receive it, will eventually work against your brand. As a result, making it easy to unsubscribe to your e-mail can be good for your business, says blogger and copywriter Kate Toon. Here's why. Make it easy to unsubscribe and your prospect may just think enough of you to change their minds and keep receiving your e-mail anyway. Make it difficult and they'll never want to do business with you...ever. Here are some suggestions for making it easy for your prospect to unsubscribe.
9 Tips for Creating E-mail Unsubscribes
Posted by Entrepreneurosaurus under MarketingFrom http://www.katetooncopywriter.com.au 4023 days ago
Made Hot by: Small Business Manifesto on April 27, 2013 5:33 am
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