BizSugar.com › Marketing › 9 Best Lead Nurturing Tools: Blog

As we detailed in our post earlier, lead nurturing is the act of following up with leads in a consistent and logical manner, to encourage them to move along the sales funnel and convert. It involves keeping the leads engaged by offering them relevant, value adding content at the right times via the right channels.

Here are 9 tools that will supercharge your lead nurturing campaigns.