BizSugar.com › Marketing › 8 Ways Every Marketer Should Leverage From Retargeting (And Remarketing) - Exit Bee Blog

In a world where the competition is increasing by the day, it is important for businesses to make efforts to stay in front of their customer’s eyes – no matter what. Or they’ll probably lose them to a deal that was offered by a competitor.

Retargeting (or remarketing) is a cookie based technology that enables anonymously following your audience across the web – what they’re looking for, what they’re engaging and interacting with, what problems they are searching solutions for, etc.

But how do you get the most out of retargeting campaigns?

Here are 8 ways marketers can leverage from retargeting.