6 Ways to Market to Penny-Pinching Customers

Posted by SBA.gov under Marketing
From http://www.sba.gov 4082 days ago
Made Hot by: Fulcrum on February 26, 2013 1:01 am

By Rieva Lesonsky. The Great Recession technically ended back in 2009, but you wouldn’t know it from the way Americans are spending (and saving) these days. With many Americans widely feeling that “we’re not out of the woods yet,” how can your small business develop marketing messages that resonate with penny-pinching prospects?

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Comments

Written by AngelBiz
4076 days ago

Your suggestion about selling on value as opposed to price is a great

suggestion and it is not only applicable to penny pinching customers. Any

customer would appreciate the value shown by business owners for the price

they are paying. Racing to the bottom in terms of price is never a good idea.

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