BizSugar.com › Marketing › 6 Ways Retailers Can Profit From Baby Boomer Customers

The buzz these days is all about the Millennials. But while this age group is an important one for retailers to capture, it’s not the only demographic that matters. Four out of five retailers say at least half their sales come from Baby Boomers, Chain Store Age reports.
There may be more Millennials than Boomers overall, but the Boomers still hold 70 percent of the nation’s wealth. This holiday shopping season and beyond, how can your retail store attract more Baby Boomer customers? Here are six tips.