BizSugar.com › Marketing › 6 Tools that Help Reduce Wasted Marketing Resources

Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on clicks that don’t turn into conversions. Or maybe your emails are getting sent out to inactive email accounts. So you’re using up all the monthly email allotment your email marketing tool allows.