BizSugar.com › Marketing › 6 Killer LinkedIn Apps To Boost Your B2B Marketing Initiative

LinkedIn is one of the fastest growing social networks in the world for business professionals. It is also one of the most effective for driving direct traffic to external websites. Over two years, Econsultancy in its article ‘LinkedIn Users are More Interested in Your Company: Stats’ demonstrated how LinkedIn had a 64% social referral rate to corporate homepages. This is compared to just 17% and 14% for Facebook and Twitter respectively.