BizSugar.com › Marketing › 5 Ways to Use the ‘From’ Line to Increase Email Opens

Or how about this? Same lunch, same friends, same phone ringing. But this time the caller ID shows that it’s your mom or someone you know well, and with whom you are happy to speak. Do you answer it? Most likely, you do.

Whether or not you answered the phone had everything to do with who the call was from. It is precisely the same with email. If we don’t know the sender, it’s unlikely we will open the message, read it, or respond.
‘From’ Line Dictates How Recipients Respond

According to a report by The Radicati Group (PDF), a technology marketing research firm, the average number of business emails sent and received each day is 125. That doesn’t include the seemingly unstoppable flood of spam emails, which can easily double that number.