BizSugar.com › Marketing › 5 Ways I See Realtors Fail at Content Marketing

Let me state that realtors may explain a lot of the things I am going to explain in person to clients, but I don’t see many of them doing it online via content.

When people are planning on buying a home they do their research and the person who offers them the most valuable information often creates enough trust. This trust often helps people consider using the person that provided them with info for services. All business need to create information that their website visitors and potential clients need and are looking for.
The primary goal should be to create trust with potential clients. You want them to trust you, you want them to know that you are qualified and you want them to believe that you actually care about what is best for them. Here are a few places where I see realtors go wrong.