5 Tips to Write a Killer Slogan for Your Business

Posted by cendrinemedia under Marketing
From https://www.linkedin.com 3603 days ago
Made Hot by: thelastword on June 20, 2014 9:41 pm

What makes famous brands recognizable? Their logos and slogans.

Take McDonald's, for example. A simple look at its Golden Arches and "I'm loving it" motto automatically evokes an emotional response that goes beyond tasty hamburgers and fries.

A slogan is not just an important part of a branding strategy, but it also helps determine a company's long-term success. So, it must be chosen with care.

In this article, I would like to share five tips to help you craft a message that will resonate with your audience.

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Comments

Written by lyceum
3586 days ago

Cendrine: You are right about this. We shouldn't beat this issue to "death," but I wanted to make a point, so we could reflect a little bit to the use of words!

It is great to think about different possible synonyms when you write content, in order to mix up things and see the reactions to the new, alternative wording.

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Written by cendrinemedia
3588 days ago

In this context, it's different. It's used to mean that it has a big impact.

I do have a slogan: Social Media from a Human Perspective. That's my personal slogan.

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Written by lyceum
3588 days ago

I know it is different, but it will still be my pet-peeve! ;) What could be a different word for "killing" in the terms of business? How about the gaming term, For The Win? :)

Thanks for sharing your personal slogan! :)

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Written by lyceum
3595 days ago

Cendrine: Do you have a slogan for your business? Personally, I have a hard time with the word, "killing," together with business. I know the slang aspect of the word, but my connotation to the word, is death.

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Written by cendrinemedia
3588 days ago

Lyceum, it all has to do with the audience you serve.

There are many different possible synonyms. :-)

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