BizSugar.com › Marketing › 5 Tips for Getting More from LinkedIn

A pretty common question these days is “which social network is the best?” - And to that I usually say - “the one that helps you meet your marketing objectives” - and in that regard, many are great, but for different reasons.

LinkedInI really like some things about LinkedIn. It has always tended towards the service oriented professional, in my opinion, but it has plenty to like in the brand asset optimization world that all businesses live in as well. My advice for most business owners is to find a social network or platform that seems most suited to your business objectives and dive in pretty deep, focusing more casual attention on the others, at least initially. Going hard and deep into one network, like LinkedIn, is the only way to gain the momentum delivered by consistent work and engagement.