BizSugar.com › Marketing › 5 Tips for Adding Personality to Your Branded Content (and Why You Should do so)

Newsflash: Your brand's content needs a personality!

Studies show that there's a positive relationship between a brand's distinct personality and how well consumers evaluate the attractiveness of said brand.

So essentially, the more attractive your brand personality is, the more likely your audience will see it in a positive light, increasing the chances of them recommending your brand in the future.

Here's how YOU can inject some personality into your branded content.