Whilst large international or national events are often too expensive for small businesses, there are hundreds of much smaller events that I would argue are as equally, if not more, effective as a marketing channel than their larger counterparts. Whether you are simply sponsoring an event, or also attend in some capacity (e.g. stand/ stall), you can use local events to create both breadth and depth of engagement.

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Comments


Written by tcamba
849 days ago

How about online events? Have you tried sponsoring them and how effective was it to offline events? Take for example, blogger giveaways and etc.. compared to local fairs and etc..



Written by marketingnerd
849 days ago

Online giveaways are great, very effective for awareness, traffic and SEO



Written by tcamba
849 days ago

I agree with this. Sponsoring a local event is way BETTER for a small business than go for the big leagues. I believe you can get more BANG for your BUCK!



Written by marketingnerd
849 days ago

100% agree with you. My experiences of sponsoring local events has always been more positive



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