BizSugar.com › Marketing › 5 Mistakes You\'re Making with Your Email Marketing

Email is one of the most effective tools in the digital marketing arsenal—except when it isn’t. If you’ve tried your hand at it and failed, you may be ready to give up on the whole idea. But don’t do that just yet, because I’ve got good news for you. But there’s bad news I have to get out of the way first: I’m pretty sure that YOU are the problem, not email. If you tie a string to a hammer and then only hold it by the string, you’ll never get that nail into the wood. But you can’t blame the hammer for it. Likewise, email is a proven marketing winner. If you’re not getting results you might just be doing it wrong.