BizSugar.com › Marketing › 5 Innovative Ideas to boost Customer Retention and SaaS Renewals

“Initial purchase decisions are based on hope. Renewal decisions are based on experience.“

Renewals and Retention go hand in hand, but it is important to understand that you can’t have one without the other.

In the SaaS industry, a renewal is where the customer actively renews their contract with you; retention is the result in which the customer decides to remain with you and not cancel the contract. Renewals represent a part of your retention strategy, your customer success metrics, as well as play an important role in your strategy efforts.